Our Co-Founders

How three friends with different areas of expertise
were united through their pets and a common goal. 

Jason Wang

CHIEF EXECUTIVE OFFICER
Jason grew up in a large ‘family’ - living alongside as many as 12 dogs, an adopted British Shorthair cat and rescued ailing birds. Each pet nurtured his understanding of their holistic needs and behavioural drivers. It has been his lifelong dream to ensure every pet has a loving home and receives the care they need in return for their incredible loyalty. BOM BOM’s meals were initially constructed for Jason’s “co-pilot”, Kyubi, and have since evolved to cater to the needs of other pets. This forms the underlying DNA of BOM BOM's mission to provide deliciously individualized meals catering to every palette or nutritional requirement. Food is an important expression of love and Jason derives tremendous joy from seeing furkids enjoy their mealtimes. Borrowing from 20yrs of professional research experience, Jason applies a nutrigenomic and data-driven approach to meal formulation. His knowledge on farming husbandry and passion for food science is central to BOM BOM’s procurement ethos, where only the most appropriate and ethically sourced ingredients are found in our pets’ meals. Jason is a certified pet nutritionist and works with progressive vets from around the globe to address dermatological, immunological, gastrointestinal and musculoskeletal issues through holistic nutrition. Outside of pet nutrition research, Jason vows to spend at least 60% of his free time with his family of 4 shiba inus and caring for his Japanese koi.

Francis Wang

CHIEF MARKETING OFFICER
Francis is an avid animal lover caring for dogs, cats, hamsters and guinea pigs throughout his life. His dogs previously suffered from acute skin and fur issues despite trying multiple prescription diets and medication. Having witnessed the dramatic turnaround in his own pets’ health via a species-appropriate diet, this cemented Francis’ belief in the importance of holistic nutrition. He embarked on the BOM BOM journey to drive awareness of pets’ dietary needs to improve the welfare of all furkids. Francis brings nearly two decades of broad marketing experience covering event management, offline and digital marketing. He has worked within creative agencies, civil service, local SMEs and renowned MNCs. Technology lies at the core of his modus operandi, enabling his efforts in driving education and delivering scalable solutions. BOM BOM’s technological evolution is owed to Francis’ drive to innovate while being mindful of customers’ ever-changing needs. Francis is responsible for distilling BOM BOM’s nutrition research and principles into its entire technology stack. When not applying algorithms or blockchain methodologies into BOM BOM’s systems, Francis is often seen with his 3 happy-go-lucky shiba inus.

Merrill Ho

CHIEF OPERATING OFFICER
Merrill believes that animals represent pure altruism and their loyalty is unparalleled if you treat them with love and respect. That devotion prompted Merrill to explore ways to give Gizmo, his adorable West Highland Terrier, a healthier diet. While Gizmo was a relatively healthy dog, he was diagnosed with signs of liver damage. Within months of starting his BOM BOM meals, Gizmo’s liver values had normalised and is commonly mistaken for a puppy (or sheep, from his luxuriant fur). Merrill’s penchant for hands-on problem solving and engineering prowess have enabled BOM BOM to realise its full operational potential. Merrill thrives on challenges and is known for his reliable nature and ability to generate consistent results. That consistency has endowed BOM BOM with world-class manufacturing precision, robust operational processes, and safety standards. Having spent close to 20 years in aerospace engineering, specialising in unmanned systems for the Singapore government and private enterprises, there is no better person to champion BOM BOM’s ongoing automation programmes. Merrill’s family outings are all-inclusive with Gizmo and his cat buddy, Ghibli, enjoying al fresco dining experiences and days out at sea.
Jason grew up in a large ‘family’ - living alongside as many as 12 dogs, an adopted British Shorthair cat and rescued ailing birds. Each pet nurtured his understanding of their holistic needs and behavioural drivers. It has been his lifelong dream to ensure every pet has a loving home and receives the care they need in return for their incredible loyalty.

BOM BOM’s meals were initially constructed for Jason’s “co-pilot”, Kyubi, and have since evolved to cater to the needs of other pets. This forms the underlying DNA of BOM BOM's mission to provide deliciously individualized meals catering to every palette or nutritional requirement. Food is an important expression of love and Jason derives tremendous joy from seeing furkids enjoy their mealtimes.

Borrowing from 20yrs of professional research experience, Jason applies a nutrigenomic and data-driven approach to meal formulation. His knowledge on farming husbandry and passion for food science is central to BOM BOM’s procurement ethos, where only the most appropriate and ethically sourced ingredients are found in our pets’ meals.

Jason is a certified pet nutritionist and works with progressive vets from around the globe to address dermatological, immunological, gastrointestinal and musculoskeletal issues through holistic nutrition. Outside of pet nutrition research, Jason vows to spend at least 60% of his free time with his family of 4 shiba inus and caring for his Japanese koi.
Francis is an avid animal lover caring for dogs, cats, hamsters and guinea pigs throughout his life. His dogs previously suffered from acute skin and fur issues despite trying multiple prescription diets and medication.

Having witnessed the dramatic turnaround in his own pets’ health via a species-appropriate diet, this cemented Francis’ belief in the importance of holistic nutrition. He embarked on the BOM BOM journey to drive awareness of pets’ dietary needs to improve the welfare of all furkids.

Francis brings nearly two decades of broad marketing experience covering event management, offline and digital marketing. He has worked within creative agencies, civil service, local SMEs and renowned MNCs. Technology lies at the core of his modus operandi, enabling his efforts in driving education and delivering scalable solutions.

BOM BOM’s technological evolution is owed to Francis’ drive to innovate while being mindful of customers’ ever-changing needs. Francis is responsible for distilling BOM BOM’s nutrition research and principles into its entire technology stack. When not applying algorithms or blockchain methodologies into BOM BOM’s systems, Francis is often seen with his 3 happy-go-lucky shiba inus.
Merrill believes that animals represent pure altruism and their loyalty is unparalleled if you treat them with love and respect. That devotion prompted Merrill to explore ways to give Gizmo, his adorable West Highland Terrier, a healthier diet. While Gizmo was a relatively healthy dog, he was diagnosed with signs of liver damage. Within months of starting his BOM BOM meals, Gizmo’s liver values had normalised and is commonly mistaken for a puppy (or sheep, from his luxuriant fur).

Merrill’s penchant for hands-on problem solving and engineering prowess have enabled BOM BOM to realise its full operational potential. Merrill thrives on challenges and is known for his reliable nature and ability to generate consistent results. That consistency has endowed BOM BOM with world-class manufacturing precision, robust operational processes, and safety standards.

Having spent close to 20 years in aerospace engineering, specialising in unmanned systems for the Singapore government and private enterprises, there is no better person to champion BOM BOM’s ongoing automation programmes.

Merrill’s family outings are all-inclusive with Gizmo and his cat buddy, Ghibli, enjoying al fresco dining experiences and days out at sea.

Our Expert Panel

Meet our global team of forward-thinking scientists advancing the frontiers
of pet nutrition and improving pets’ lives, one meal at a time.

Dr. Luciana Dominigues de Oliveria

PET NUTRITIONIST
Luciana Oliveira has over 17 years of experience in pet food and animal nutrition. She holds a Degree in Veterinary Medicine, Master’s and Doctorate degrees in Veterinary Clinic of Small Animals (with a research focus in canine and feline nutrition) from São Paulo State University. She also completed her PhD in Animal Nutrition & Dietetics at Ludwig Maximilian Universität in Munich (Germany) in 2007. Luciana has authored more than 20 scientific publications on animal nutrition, 12 of which are published in international scientific journals. Since 2010 she is a full member of the technical committee of the Brazilian College of Animal Nutrition (CBNA). She was a Professor and Researcher of the Undergraduate and Master's Program in Veterinary Medicine at UNISA, in the area of Dog and Cat Nutrition. Her expertise in formulating and developing pet foods also includes R&D roles within pet food giants, Nestlé-Purina and Royal Canin.

Dr. Sara Lam

VETERINARY ADVISOR
Dr. Sara Lam graduated with a Bachelor’s Degree of Veterinary Science from the University of Sydney in 2012. She is a Certified Canine Rehabilitation Therapist (CCRT) and a Certified Veterinary Acupuncturist (CVA). After working both in Australia and Singapore, she has developed a strong passion in palliative care for geriatric animals and rehabilitation for animals who suffer from musculoskeletal and nerve injuries. She is currently running RehabVet Clinic, which is the first animal rehabilitation veterinary clinic in Singapore, founded in 2016. Spearheading the animal rehabilitation industry in Asia, Dr Sara has brought in the first small animal Hyperbaric Oxygen chamber into Asia from the United States of America, giving new hope to medical conditions that were once impossible to treat.
Luciana Oliveira has over 17 years of experience in pet food and animal nutrition. She holds a Degree in Veterinary Medicine, Master’s and Doctorate degrees in Veterinary Clinic of Small Animals (with a research focus in canine and feline nutrition) from São Paulo State University. She also completed her PhD in Animal Nutrition & Dietetics at Ludwig Maximilian Universität in Munich (Germany) in 2007. Luciana has authored more than 20 scientific publications on animal nutrition, 12 of which are published in international scientific journals. Since 2010 she is a full member of the technical committee of the Brazilian College of Animal Nutrition (CBNA). She was a Professor and Researcher of the Undergraduate and Master's Program in Veterinary Medicine at UNISA, in the area of Dog and Cat Nutrition. Her expertise in formulating and developing pet foods also includes R&D roles within pet food giants, Nestlé-Purina and Royal Canin.
Dr. Sara Lam graduated with a Bachelor’s Degree of Veterinary Science from the University of Sydney in 2012. She is a Certified Canine Rehabilitation Therapist (CCRT) and a Certified Veterinary Acupuncturist (CVA). After working both in Australia and Singapore, she has developed a strong passion in palliative care for geriatric animals and rehabilitation for animals who suffer from musculoskeletal and nerve injuries. She is currently running RehabVet Clinic, which is the first animal rehabilitation veterinary clinic in Singapore, founded in 2016. Spearheading the animal rehabilitation industry in Asia, Dr Sara has brought in the first small animal Hyperbaric Oxygen chamber into Asia from the United States of America, giving new hope to medical conditions that were once impossible to treat.