Pomeranian and Husky at a red bowl of fresh raw food

What is fresh food?

Whole ingredients

Fresh food starts with real cuts of meat, organs, and vegetables. No rendered meat-meal, artificial supplements, or by-products.

Minimally processed

Whether served raw or gently cooked, fresh food skips high-heat processing, keeping more of its natural nutrients intact.

High in moisture

Fresh food is closer to what your pet would eat in nature. It holds far more moisture than dry food and so helps keep them properly hydrated.

Kept chilled or frozen

Instead of sitting on a shelf for months, fresh food is stored cold and served fresh. Similar to how you enjoy real food for yourself.

The science

What benefits does your pet get from fresh food?

Close-up of pale pink frozen cubes of fresh pet food

BUILT AROUND MEAT, THE WAY THEIR BODIES NEED

Dog and cat facing each other over a plate of diced fresh raw meat

MORE NUTRITION IS ABSORBED

Two frost-covered cubes of frozen fresh pet food

MORE MOISTURE, BETTER HYDRATION

Rows of raw meat cuts and cubes from three different proteins

GENTLER PROCESSING KEEPS NUTRIENTS INTACT

Whole-food ingredients laid out in bowls: diced meat, salmon, mussels, berries, bone and seaweed

LOWER IN CARBOHYDRATES

Pomeranian looking down at a red bowl of fresh diced meat

HIGHLY PALATABLE FOR FUSSY EATERS

Meet our Veterinary Advisor

Dr Lee Yee Lin

Vet Surgeon

Dr Lee Yee Lin is a veterinary surgeon with over 22 years of experience practising in Singapore and Australia, with a special interest in integrative and holistic animal care. She founded Gentle Oak Veterinary Clinic and continues to work with Mars Veterinary Health, IDEXX Laboratories, and AGeM Bio — but ask her what she's most passionate about, and she'll tell you it starts at home.

First, Do No Harm — in the clinic, and in the bowl.

Meet the rest of our expert panel

Dr Lee, veterinarian on the BOM BOM team

Raw vs Sous vide

Same whole ingredients, same nutritional standard.

Fresh raw meal with diced meat, anchovy and greens in a glass bowl

Raw

Uncooked whole ingredients, kept as close to a natural diet as possible.
‍Firmer, meatier texture with edible bone.

Best For

Pets who are already on a fresh-food diet

Pets who need more hydration

Parents who want the most natural option

Dental benefits with customisable whole and ground bone options available

Bowl of diced fresh raw meat topped with greens

Sous vide

The same whole ingredients, gently cooked at a low, controlled temperature.
‍Softer texture that's tender and easy to digest.

Best For

Sensitive stomachs, seniors, and immunocompromised pets

Cats moving over from wet or dry food

A gentler first step when transitioning from kibble

Pets who prefer a softer texture

Not sure which suits your pet? Take the quiz to find out more, or chat with BB Support.

Chat with BB Support

Get a free nutrition report for your pet.

Tell us a little about your pet and we'll put together a personalised nutrition report — covering their specific needs, what to look for in their diet, and what fresh food could do for them. Free, no purchase needed.

We'll send it straight to your inbox. No spam, no pressure.

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Why feed fresh?

Meet our Veterinary Advisor

Dr Lee Yee Lin

Raw vs Sous vide

Raw

Sous vide

Exploring co-feeding?