More than 100,000 meals served every month.
Pets live happier, healthier, longer lives with the right food in their bowls. Our certified nutritionists formulate every recipe with care to give your pet exactly what they need.
We know where every ingredient comes from and hold each to strict quality and food-safety standards. Nothing goes in the bowl that we can't stand behind.
Whole cuts of meat, organs, and oily fish, kept visible rather than blended into an unrecognisable paste. Open a pack and you'll see exactly what you're feeding.
From everyday favourites to novel proteins like kangaroo, rabbit, and venison, so even pets with allergies and sensitivities have real options to rotate.
Fully customised meal plans built around your pet, or ready recipes you simply thaw and serve. However it suits you and your pet.
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg){kind=icon}
.svg)
Nutrition Research Council (NRC) guidelines are rooted in scientific research about what pets truly need to thrive — the most relevant and applicable measure when feeding fresh, natural foods (AAFCO and FEDIAF are mainly minimum rules designed for processed pet foods that have lost nutrients during manufacturing).
Dogs do best on a meat-rich diet, and can benefit from leafy greens for gut support alongside it.
.svg)
Cats must get key nutrients like taurine straight from meat. Their bodies can't synthesise them nor derive them from plants.
Loose stools during transition are normal and temporary — not a sign something is wrong. Read our 7-day transition guide before you start. We explain what to expect, day by day.
Chat with BB Support — our nutritionists answer questions before you buy, no commitment needed.
Company Registration No. 201717700D
1090 Lower Delta Road, #01-08 Singapore 169201
AVS license No. FE2200010
Company Registration No. 201717700D
1090 Lower Delta Road
#01-08 Singapore 169201
AVS license No. FE2200010
