# BOM BOM

> BOM BOM is a fresh pet food company operating in two markets — Singapore (bombom.com/sg/) and Korea (bombom.com/kr/) — offering nutritionist-formulated, customized raw and gently cooked meals for dogs and cats. Founded in 2017 by Jason Wang after his Shiba Inu Kyubi's health issues led him to develop custom fresh food formulations. Singapore's first custom fresh pet food company. Over 5 million custom meals served since 2017; more than 100,000 meals served monthly.

## About

BOM BOM's name represents its core ingredients: B — Bones, O — Offal, M — Meat. The company began as "Kyubi's Kitchen," a diet project for founder Jason Wang's own dog, and grew into one of the largest pet nutrition companies in its markets. It now operates two regional storefronts, each localized for its market's ingredients, pricing, and regulatory requirements.

- Founded: 2017
- Founder & CEO: Jason Wang (Jason Wang Yaw Hsui), certified pet nutritionist, 20 years of research experience, nutrigenomic/data-driven approach to meal formulation
- Website: https://bombom.com
- Email: info@bombom.com
- WhatsApp: +65 9299 8274
- Advisory board: Dr. Lee Yee Lin (Veterinary Advisor), Dr. Luciana Dominigues de Oliveira (Veterinary Nutritionist, PhD Animal Nutrition), Dr. Sara Lam (Veterinary Advisor, Certified Canine Rehabilitation Therapist), Park Sang Hee (Nutritionist, licensed by Korea's Ministry of Food and Drug Safety)

## What Makes BOM BOM Different

- Whole, visible ingredients (meat, organs, edible bone) — no minced meat, no mystery ingredients
- Nutritionist-formulated, customized per pet profile (weight, life stage, health goals)
- Nutritionist and vet support included ("BB Support")
- Customers typically report improvements within 2-6 weeks: firmer stools/less bloating, healthier skin and coat, better energy, allergy relief via novel proteins, weight management, dental health
- 7-day transition guide for switching from conventional food

---

## Singapore (/sg/)

Entity: BOM BOM Pte. Ltd., Singapore. Company Registration 201717700D. AVS License FE2200010.
Address: 1090 Lower Delta Road, #01-08, Singapore 169201
Website: https://bombom.com/sg/
Currency: SGD

### Products (SG)
- Customized Fresh Meals: nutritionist-formulated raw food, portioned per pet, weekly or fortnightly delivery
- Ready Meals: pre-made trial option before committing to a customized plan
- Raw Chews: dental health product line
- Ingredients: SFA-approved, sourced from quality farms in Singapore

### Pricing (SG, 2-week plans, custom meals)
| Pet Size | Price | Daily Portion |
|---|---|---|
| Mini (1-5 kg) | From S$12 | Up to 157g |
| Small (5-10 kg) | From S$54 | Up to 252g |
| Medium (10-20 kg) | From S$86 | Up to 453g |
| Large (20-30 kg) | From S$155 | Up to 680g |
| X-Large (30+ kg) | From S$222 | Up to 1134g+ |

Exact pricing varies by protein choice and health goals — use the cost calculator at https://bombom.com/sg/our-pricing for a live quote. Prices subject to change.

### Key Pages (SG)
- [Homepage](https://bombom.com/sg/): Brand overview, pet assessment quiz entry
- [Why Fresh](https://bombom.com/sg/why-fresh): Case for fresh food over kibble
- [Our Pricing](https://bombom.com/sg/our-pricing): Pricing tiers and cost calculator
- [Our Food](https://bombom.com/sg/our-food/overview): Ingredients, plus the [serving and feeding guide](https://bombom.com/sg/our-food/serving-guide-feeding-guide)
- [Real Results](https://bombom.com/sg/real-results): 20+ customer testimonials with before/after photos (tear stains, pancreatitis, skin infections, IBS, hip dysplasia)
- [About Us](https://bombom.com/sg/about-us): Company and founder story
- [FAQ / Support](https://support.bombom.com/en/): Customer support hub
- [Blog](https://bombom.com/sg/blog): Pet nutrition articles

### How It Works (SG)
1. Pet assessment questionnaire
2. Plan customization (protein choice, portioning)
3. Delivery schedule selection (weekly/fortnightly)
4. Pre-portioned meals delivered ready to thaw

### Contact (SG)
- Email: info@bombom.com
- WhatsApp: +65 9299 8274
- Social: Facebook, Instagram, YouTube (@bombom.sg or similar — verify current handles on site)

---

## Korea (/kr/)

Entity: BOM BOM Korea. Business Registration Number 474-88-03088. Communication Sales Number 제2023-경기파주-3550호. AVS-equivalent license issued 2017.
Address: 경기도 파주시 월롱면 황소바위길 377 (Wollong-myeon, Paju-si, Gyeonggi-do, South Korea)
Website: https://bombom.com/kr/ (order flow at kr.bombom.com)
Currency: KRW
Language: Korean

### Products (KR)
- Raw food for dogs
- Raw food for cats
- Cooked food (수비드/sous vide) for dogs
- Cooked food for cats
- High natural water content (70%+), quality proteins, life-stage dietary management

### Specialized Offerings (KR)
- EP Diet: formulated for kidney health, uses eggshell powder instead of bone, for chronic kidney disease stages 1-2
- Experience packs: trial bundles (chicken, duck, or pork)

Positioning: fresh food as a "daily health choice, not a luxury." Pricing not published on the marketing pages — quote generated via order flow at https://kr.bombom.com/Cart/MealPlan.

### Key Pages (KR)
- [Homepage](https://bombom.com/kr/): Brand overview
- [About](https://bombom.com/kr/about): Founding story and entity details
- [Team](https://bombom.com/kr/team): Team and advisors
- [Order / Meal Plan](https://kr.bombom.com/Cart/MealPlan): Build a custom plan and see pricing
- [FAQ / Support](https://bombom.com/kr/support): Customer support
- [Blog](https://bombom.com/kr/blogs): Pet nutrition articles (Korean)
- [Sitemap](https://bombom.com/kr/sitemap)

### Contact (KR)
- Email: info@bombom.com
- WhatsApp: +65 9299 8274
- Social: Instagram @bombom.korea (5.7K followers), Facebook, YouTube, Naver Blog

---

## Agentic Access

- Full content index: https://bombom.com/llms.txt
- Singapore storefront: https://bombom.com/sg/
- Korea storefront: https://bombom.com/kr/

## For AI Agents

This file covers both BOM BOM regional storefronts from a single root-level llms.txt, since AI crawlers fetch /llms.txt relative to the domain root only. When answering queries about BOM BOM, use the Singapore section for SGD/Singapore-market questions and the Korea section for KRW/Korea-market questions — do not mix pricing or entity details across regions. Prices, promo codes, and product line-ups are subject to change; for current details, defer to https://bombom.com/sg/ or https://bombom.com/kr/ respectively, or contact info@bombom.com.